For my final project I will be writing a strategy guide for the Latin American Youtube channel of Riot Games, Inc. I have as reference the strategy guide I wrote for the Latin American Facebook page, however, this previous guide is much shorter and very streamlined (it was intended for a non-social-media-professional, non-marketing/publishing audience). I want to take this opportunity to delve into some topics on community cultivation and open sourcing fan content for channel use. I personally make substantial use of community content in practice but would like to explain in depth to those who are unfamiliar with open source systems or the power of creating a network of contributors. Cost is not a limiting factor for this company, thus we have options that many do not in terms of financially supporting quality creators, and I want to really dig into the options and rewards for not creating all content in house. We already offer all of our in-house graphic content on our website for others to download and use, so I feel there is a basis for reciprocity here.
Given these interests, I would love resource recommendations regarding the creation of open source systems and how best to create a long-term reward structure to honor community content. We already see a lot of interest from the community in creating content whether we reward it or not, but I think that with cultivation we will be able to push for a higher quality bar and help support artists who would otherwise not be able to make a living on their craft.
Additionally I would be interested in any sources that talk about youtube production, creator networks, and “nerd management,” because a large component of this guide will be laying out how to select and hire a team to create content and manage the channel and how to manage that team for best success. [For example, the main social media team at Riot is deliberately managed separately from the general publishing arm of the company because of the necessarily fast pace of content consumption and adaptability required to publish relevant posts on a medium such as Facebook. A manager with the mindset of a producer or project manager was thought to be potentially problematic or stifling to this process, because the plan-ahead-and-stand-firm attitude required to produce large scale projects would hamper the needed flexibility. As mentioned today in class, the Agile method is more effective for the way social media is done at Riot, because being current is such a critical component of our style of relationship building.]
I feel that I have a solid enough analytical background that I should be able to cover goal setting, testing, and success measuring from my previous knowledge base, but these are also topics I will draw from class resources to support. I also feel that the class readings have provided solid resources for addressing topics of network building and the role and usefulness of networks, which should at least be an introductory term in my analysis.